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Just don't focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the
products they were looking for. Of course, search engine optimization
and better rankings can't keep your customer on your site or make them
buy. The customer having visited your site, now ensure that he gets
interested in your products or services and stays around. Motivate him
to buy the product by providing clear and unambiguous information. Thus
if you happen to sell more than one product or service, provide all
necessary information about this, may be by keeping the information at
a different page. By providing suitable and easily visible links, the
customer can navigate to these pages and get the details.
Understanding Your Target Customer
If you design a website you think will attract clients, but you don't
really know who your customers are and what they want to buy, it is
unlikely you make much money. Website business is an extension or
replacement for a standard storefront. You can send email to your
existing clients and ask them to complete a survey or even while they
are browsing on your website. Ask them about their choices. Why do they
like your products? Do you discount prices or offer coupons? Are your
prices consistently lower than others? Is your shipping price cheaper?
Do you respond faster to client questions? Are your product
descriptions better? Your return policies and guarantees better than
your competitor's? To know your customer you can check credit card
records or ask your customer to complete a simple contact form with
name, address, age, gender, etc. when they purchase a product.
Does your website give enough contact information?
When you sell from a website, your customer can buy your products 24
hrs a day and also your customers may be from other states that are
thousands of miles away. Always provide contact information, preferably
on every page of your website, complete with mailing address, telephone
number and an email address that reaches you. People may need to
contact you about sales, general information or technical problems on
your site. Also have your email forwarded to another email address if
you do not check your website mailbox often. When customer wants to buy
online provide enough options like credit card, PayPal or other online
payment service.
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