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If you have a web-based business or if a significant portion of your
business is done on the web through your website, then the best
advertising and marketing is done by submitting to a search engine. No
amount of press release, newspaper or radio ad, banner ad, spam email
or newsletter will achieve the same results, although, maybe effective
in a small proportion.
Beware of companies that promise automatic submission of your website
to hundreds of search engines which are but only false promises. The
best way to submit your website for search engine ranking and inclusion
is to do it yourself or to hire an expert to do it manually, by
contacting the search engine companies and directories.
Before you begin to submit your website to search engines ensure your
websites are thoroughly designed to the professional quality using the
right key words, good graphics and pictures and the relevant content.
Don't submit websites that are incomplete. While submitting to a search
engine, make sure to provide information about your website, keywords
and any other information that may be pertinent, including the name and
contact information of your business.
Mere submission to search engine companies does not guarantee that your
site would be immediately listed and the ranking will be high. Because
there are thousands of new websites coming up every day and it may take
quite sometime before they take up your site for review by human
editors. One important factor to remember while submitting site is to
include a site map of your website which makes the crawling easy for
the web robots. Search engines like 'www.google.com' hardly considers submissions without sitemaps.
There are many online companies that accept search engine submission
services. You can choose to do it yourself with a software package and
service like this one:
www.webposition.com/order/trial.asp
Or if you want professional help try the following sites:
www.addpro.com/professional_submission
www.submitawebsite.com/aboutus.html
Don't use the automatic submission services.
Here is a list of the most popular Search Engines and directory companies:
Search Engines
Go.com/InfoSeek AltaVista
Google, HotBot
Excite/Webcrawler
Directories
AOL Search Inktomi
Lycos Open Directory
MSN, Yahoo!
LookSmart Snap
Apart from the above there are thousands of search engines and
directory companies, where you can submit your website to as many
companies as possible. The following links gives info on other search
engines and directories:
websearch.about.com/library/searchengine/blsearchenginesatoz.htm
websearch.about.com/library/tableofcontents/blsearchenginetableofcontents.htm
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