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It is recommended to use keywords in page titles itself. This title tag
is different from a Meta tag, but it's worth considering it in relation
to them. Whatever text one places in the title tag (between the
portions) will appear in the title bar of browsers when they view the
web page. Some browsers also append whatever you put in the title tag
by adding their own name, as for example Microsoft's Internet Explorer
or OPERA.
The actual text you use in the title tag is one of the most important
factors in how a search engine may decide to rank your web page. In
addition, all major web crawlers will use the text of your title tag as
the text they use for the title of your page in your listings.
If you have designed your website as a series of websites or linked
pages and not just a single Home Page, you must bear in mind that each
page of your website must be search engine optimized. The title of each
page i.e. the keywords you use on that page and the phrases you use in
the content will draw traffic to your site.
The unique combination of these words and phrases and content will draw
customers using different search engine terms and techniques, so be
sure you capture all the keywords and phrases you need for each
product, service or information page.
The most common mistake made by small business owners when they first
design their website is to place their business name or firm name in
every title of every page. Actually most of your prospective customers
do not bother to know the name of your firm until after they have
looked at your site and decided it is worth book marking.
So, while you want your business name in the title of the home page, it
is probably a waste of valuable keywords and space to put it in the
title line of every page on your site. Why not consider putting
keywords in the title so that your page will display closer to the top
of the search engine listing.
Dedicating first three positions for keywords in title avoiding the
stop words like 'and', 'at' and the like is crucial in search engine
optimization.
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