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A customer walks into the store, browses through products and shelves,
picks up items, inspects, considers the prices, chooses a product and
takes it to the cash register to pay. Now if you want to sell your
products online, then your site must be enabled for e-commerce, where
you must have the following features:
* You need to provide plenty of content and product description like
sizes, dimensions, colors and comparisons with other similar products.
It must allow the customer to choose a product, get a clear pricing and
shipping costs on the product, complete the transaction and get an
order number, and/or invoice confirmation via email. Allow your
customer to choose a shipping method.
* You must tell the customer if the item is in stock or delivered
against order. Ideally, you should have an email contact or live help
if the customer has a question. Most importantly you must respond
immediately! If you want to provide your own live chat and help desk
services on your website, specialized softwares are available for
purchase.
* Be sure your customer service links are large and clearly marked, so
your client does not have to dig around to find information.
* Provide an 'about us' section or a section about your policies. If
you have privacy statements and customer satisfaction policies, your
customer will feel better about shopping in your store.
* You probably want to have customer quotes and references on the
storefront page, as well, to let your prospective client know that
others are happy with your service.
* Provide an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.
* If you are so inclined, you can offer a print catalogue if the
customer prefers to order one from your storefront and shop in the
privacy of their homes.
* Do not annoy your customers by presenting products that are marked
'sold' or pages that say 'under construction' or 'coming soon'.
* Do add new content frequently, so your returning customers will not
be bored by seeing the same products they saw four months ago.
* If your site has got a date tag or has current references, be careful
to change these references frequently so you don't give the perception
that nobody is attending or reading your site.
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